Dodges for 1960 were completely restyled, given new model names, and added a new smaller series to the line up, the Dart Series. These were not the compact, Valiant-like Darts we knew in the 60's and 70's, but were sized and priced in the low-priced arena to compete with Plymouth, Ford and Chevrolet. The full sized Matador and Polara were to remain in the medium priced field to compete with the likes of Pontiac and Mercury.
1960 Dodges at Chrysler Proving Grounds, Chelsea, Michigan
Specifications, Facts,
Production Figures, and Original
Selling Prices
Completely new for Dodge this year was the Slant Six engine, a modern overhead valve unit displacing 225 C.I.D. In Dodge Division, this engine was installed only in the Dart Series. The V8 engine used in the Dart series was the A series small block displacing 318 C.I.D. (313 C.I.D. in Canada). The full sized Matador and Polara were exclusively V8 powered with the B series big block, having displacements of 361 and 383 C.I.D.
The full sized Dodges were built on a 122" wheelbase, overall length approximately 214", while the Darts were built on a slightly shorter 118" wheelbase (same as the Plymouth). Sheet Metal interchangeability between the two series was limited to the front fenders and hood, although basic styling was similar. This was also the first year for Chrysler's Unibody Construction, which Chrysler claimed gave more rigidity to the body structure. There were sub frames installed only ahead of the cowl, to support the engine and front suspension, and under the rear section to support the differential and rear suspension.
| 1960 Dart Seneca | Weight (lb) | Wheelbase (in.) | Price ($US) | Production |
| 2 dr sedan, slant 6 | 3,385 | 118 | $2278.00 | 28,698 |
| 2 dr sedan, V-8 | 3,530 | 118 | $2,397.00 | 8,854 |
| 4 dr sedan, slant 6 | 3,420 | 118 | $2,330.00 | 54,415 |
| 4 dr sedan, V-8 | 3,600 | 118 | $2,449.00 | 26,342 |
| 4 dr wagon, sl. 6, 6 Passenger | 3,805 | 122**** | $2,695.00 | 10,054 |
| 4 dr wagon, V-8, 6 Passenger | 3,975 | 122**** | $2,815.00 | 10,541 |
| Total Dart Seneca | 138,904 |
| 1960 Dart Pioneer | Weight (lb) | Wheelbase (in.) | Price ($US) | Production |
| 2 dr sedan, slant 6 | 3375 | 118 | $2,410 | 4,307 |
| 2 dr sedan, V-8 | 3,540 | 118 | $2,530 | 4,942 |
| 2 dr HT, slant 6 | 3,410 | 118 | $2,488 | 9,168 |
| 2 dr HT, V-8 | 3,610 | 118 | $2,607 | 15,609 |
| 4 dr sedan, sl. 6 | 3,430 | 118 | $2,459 | 19,415 |
| 4 dr sedan, V-8 | 3,610 | 118 | $2,578 | 32,821 |
| 4 dr wagon, sl 6, 6 passenger | 3,820 | 122**** | $2,787 | 2,299 |
| 4 dr wagon V-8, 6 passenger |
4,000 | 122**** | $2906 | 12,710 |
| 4 dr wagon sl 6. 9 passenger |
3,875 | 122**** | $2,892 | 1,245 |
| 4 dr wagon, V-8, 9 passenger |
4,065 | 122**** | $3,011 | 8,573 |
| Total Pioneer | 111,089 |
| 1960 Dart Phoenix | Weight (lb) | Wheelbase (in.) | Price ($US) | Production |
| 2 dr HT, slant. 6 | 3,410 | 118 | $2,618 | 1,648 |
| 2 dr HT, V-8 | 3,605 | 118 | $2,737 | 21,036 |
| convertible, sl. 6 | 3,460 | 118 | $2,868 | 519 |
| convertible, V-8 | 3,690 | 118 | $2,988 | 7,002 |
| 4 dr sedan, slant 6 | 3,420 | 118 | $2,595 | 3,305 |
| 4 dr sedan, V-8 | 3,610 | 118 | $2,715 | 24,893 |
| 4 dr HT, slant 6 | 3,460 | 118 | $2,677 | 1,091 |
| 4 dr HT, V-8 | 3,655 | 118 | $2,796 | 13,361 |
| 4 dr wagon, sl 6 6 passenger |
* | 122**** | * | 3 |
| 4 dr wagon, V-8 6 passenger |
* | 122**** | * | 195 |
| 4 dr wagon, sl 6 9 passenger |
* | 122**** | * | 1 |
| 4 dr wagon, V-8 9 passenger |
* | 122**** | * | 121 |
| Total Phoenix | 73,175 |
| 1960 Dodge Matador V-8 | Weight (lb) | Wheelbase (in.) | Price ($US) | Production |
| 2 door sedan | ** | 122 | ** | 2 |
| 4 door sedan | 3,725 | 122 | $2,930 | 14,185 |
| 2 door hardtop | 3,705 | 122 | $2,996 | 6,119 |
| 4 door hardtop | 3,820 | 122 | $3,075 | 3,257 |
| 4 door wagon, 6 passenger |
4,045 | 122 | $3,239 | 2,514 |
| 4 door wagon, 9 passenger |
4,120 | 122 | $3,354 | 1,831 |
| Total Matador | 27,908 |
| 1960 Dodge Polara V-8 | Weight (lb) | Wheelbase (in.) | Price ($US) | Production |
| 4 door sedan | 3,735 | 122 | $3.141 | 5,820 |
| 4 door hardtop | 3,815 | 122 | $3,275 | 3,186 |
| 2 door hardtop | 3,740 | 122 | $3,196 | 3,439 |
| convertible coupe | 3,765 | 122 | $3,416 | 1,279 |
| 4 door HT wagon 6 passenger |
4,085 | 122 | $3,506 | 1,236 |
| 4 door HT wagon 9 passenger | 4,220 | 122 | $3,621 | 1,768 |
| Total Polara | 16,278 | |||
| Total 1960 Dodge | 367,804 *** |
* Dart Phoenix models were not officially built as station wagons in the USA, but production records indicate that at least the small amount shown here (Total 320) were actually assembled. One source (Mr. Gregory Mansell), confirmed by Bill Watson, of Vancouver, BC, Canada says that these wagons were built specifically for the Canadian market, since there was no happy medium between a lower priced Pioneer wagon and the upmarket Polara hardtop wagon. Since the Matador was not available in Canada, the solution was to badge this wagon as a Phoenix. Unfortunately, all Dart wagons, like Matadors and Polaras, were built on the 122 inch wheelbase. The rear fender opening on the 122" w.b. cars was several inches HIGHER than the fender opening on the non-wagon Darts, which were built on the 118" w.b. The double molding with the bright trim insert used on Phoenix cars, therefore, could not be applied to the wagons, as there was not enough room above the fender opening because the horizontal ridge where the mouldings were applied was too close to the top of the fender for it to fit. This was not a problem with either the Seneca or Pioneer wagons, as they did not use this double moulding with the bright aluminum insert. The solution: These Canadian Phoenix wagons had Polara / Matador side trim and taillights installed, and were dubbed "Phoenix Sport Suburbans"! These photos are taken from a Canadian brochure. You can confirm this is a Dart by the script on the tailgate which matches the written "Dodge" script on the Darts. On Matador and Polara, "Dodge" was spelled out in block letters on the tailgate. The frontal shot shows the Dart grille installed on what would otherwise be a Matador Wagon. The interior is straight out of a Plymouth. Note the red lenses in the fins - these were not available on production models - a chrome insert was placed in the area as it was too hard to get into the area to replace bulbs.
Phoenix Sport Suburban Wagon (320 built for the Canadian market only)
** 2 Door Sedan, 122 inch wheelbase models were not officially built, but the 1960 Dodge Police Pursuit Brochure shows artists renderings of them, and production records indicate that at least TWO Matador 2 door sedans were built. Below is a factory photo of one of these rare cars. The Police Pursuit cars on the 122 inch wheelbase also carry Dart grilles. No model names appeared on the body of the car, but we assume they were Matadors as per production records.
|
Factory photo of one of two built. |
*** Production totals include Canadian models. As of this writing, we have no breakdown of model production between countries, other than there were only 1,276 Polaras built in Canada, in all body styles. Any 1960 Dodge convertibles sold in Canada were imported from the USA.
**** All 1960 Dodge wagons were built on the 122 inch wheelbase.
Compare interiors of the U.S. and Canadian Phoenix four door hardtops:
Above is the standard US interior,
below
is the Canadian interior, which has been robbed from a Plymouth
Fury. Note that the shot below is exactly the same photo as above
- a talented artist
has air-brushed over the interior.
1960 Dodge Matadors were not offered in Canada. The Polara was the only full sized luxury Dodge offered that year in Canada, and it was built as an interesting hybrid of the US Matador and Polara. On the exterior, all trim is identical to the US built Polara, however, the seats and door panel upholstery were taken directly from the Matador. Interior garnish mouldings ( on hardtops only ) were chrome plated, however, not painted as they were on the Matador. ( All sedans used painted mouldings ). The engine used was also the smaller 361 V8, as on the Matador. A Carter 4 barrel carb with dual exhausts was offered as a power-pak option with the 361; the D-500 Ram induction was not offered in Canada on any models, unless you purchased a convertible, which were imported from the U.S. assembly plant.
Never before had Dodge had so many luxury appointments lavished on an automobile. Included among the list of options were:
Former U.S. President
Harry
S. Truman taking delivery of a new Polara 4 door hardtop.
Mr. Truman and his
wife
Bess owned many Chrysler products over the years.
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